Discovering the lasting effects of perfumes on one’s emotions happened to our founder Buse at an early age. She was drawn to perfumes when she was just a little girl, following her parents travelling the world, unaware of what the future held.
But that one trip to Egypt when she was 8 was the first sign. A visit to an essential oil atelier changed her forever, as what she saw, smelled and experienced felt like magic. She was so inspired that she made her father buy various oils for her to experiment with. Years passed, and she became a successful lawyer.
As perfumes always played a big part in her life, she decided to follow her heart with the support of her partner and uncle. She quit her successful profession and devoted her life to the passion that has always been there: perfumes.
Buse’s dream was to create a brand that would instil people’s self-confidence and make them feel even more attractive. And so she did. Her passion for perfumes resulted in well-thought-out and studied scents that evoke sensations.
Comprised of a hand-embroidered box with unique illustrations, a poem and a story, each of her designs is a work of art. She is now setting out to change the rules of the perfume scene, as she did when she was a lawyer.
